Representatives Seal

Fiscal Note

1st Sub. S.B. 287 (Green)

2026 General Session

Targeted Advertising Tax

by McKell, Michael K. (Teuscher, Jordan D.)

Senate Seal
General, Income Tax, and Uniform School FundsJR4-4-101
OngoingOne-timeTotal
Net GF/ITF/USF (rev.-exp.) $(1,900) $(900) $(2,800)


State GovernmentUCA 36-12-13(2)(c)
Revenues FY2026 FY2027 FY2028
Dedicated Credits Revenue $0 $156,800 $156,800
New Account Created By Bill (FN Only) $0 $21,300,000 $21,300,000
New Account Created By Bill (FN Only), One-time $0 $(21,300,000) $(6,100,000)
Total Revenues $0 $156,800 $15,356,800

Enactment of this legislation may increase state tax revenues deposited into the Targeted Advertising Tax Restricted Account by an estimated $15.2 million in FY 2028 and $21.3 million in FY 2029. Enactment of this legislation could also increase ongoing dedicated credits to the Attorney General's office by $156,800 beginning in FY 2027 for services provided to the Tax Commission.


Expenditures FY2026 FY2027 FY2028
State Tax Commission Administrative Charge Account (GFR) $0 $490,700 $490,700
State Tax Commission Administrative Charge Account (GFR), One-time $0 $(258,000) $534,700
Dedicated Credits Revenue $0 $156,800 $156,800
General Fund $0 $1,900 $1,900
General Fund, One-time $900 $0 $0
Total Expenditures $900 $391,400 $1,184,100

Enactment of this legislation could cost the Tax Commission $490,700 ongoing beginning in FY 2027 from the State Tax Commission Administrative Charge Account for staff support to implement and operate the program and for Attorney General services. Staffing will be phased in resulting in a one-time back out of $258,000 in expenditures. Enactment of this legislation could also cost the Tax Commission $534,700 one-time in FY 2028 from the State Tax Commission Administrative Charge Account for system updates and testing. Enactment of this legislation could also cost the Attorney General $156,800 in dedicated credits beginning in FY 2027 to support the Tax Commission, and the Department of Government Operations $900 one-time in FY 2026 and $1,900 ongoing beginning in FY 2027, from the General Fund, to set up maintain the new account.


FY2026 FY2027 FY2028
Net All Funds (rev-exp) $(900) $(234,600) $14,172,700
Local GovernmentUCA 36-12-13(2)(c)

Enactment of this legislation likely will not result in direct, measurable costs for local governments.

Individuals & BusinessesUCA 36-12-13(2)(c)

Enactment of the new tax in this bill is estimated to increase tax liability for certain entities that deliver targeted advertising in Utah by $15.2 million in FY 2028 and $21.3 million in FY 2029.

Regulatory ImpactUCA 36-12-13(2)(d)

Enactment of this legislation could result in a small increase in the regulatory burden for Utah residents or businesses.

Performance EvaluationJR1-4-601

This bill does not create a new program or significantly expand an existing program.